I finished school in 2001 with a finance degree and got licensed the same year. My timing was accidentally educational. The dot-com bubble was mid-unraveling, the industry was in crisis, and my first year in the business was spent watching investors learn hard lessons about risks they'd been told didn't exist. I spent my first decade at a regional broker-dealer before co-founding Red Cedar Wealth Advisors because I wanted to do this work differently.
I wanted to build a practice where the work was visible. An explicit process. Meaningful check-ins rather than perfunctory ones. Plans that account for what's actually in front of a client, not a generic age-based allocation. That's what I set out to build, and it's still what I'm refining today.
I work with clients all over the country, mostly over video. Geography stopped being a real constraint in this business a decade ago. What matters more is the judgment, the process, and the willingness to think independently when the industry's consensus is drifting somewhere questionable. That's what I try to bring to every relationship.